334K
conversions from one account
- 1.1M
- clicks
- 38M
- impressions
- 1.50 SAR
- avg. cost per conversion
- 0.46 SAR
- per conversion, Riyadh beauty chain (71K+)
Digital Marketing
Paid media and search engineered around one thing: measurable growth.
- Performance
- Search
- Data
We plan, launch and optimise campaigns across Meta, TikTok, Snapchat, Google, YouTube and LinkedIn with tracking set up properly from day one, so every riyal can be traced to a lead, a booking or a sale.
Social media advertising
Meta, TikTok, Snapchat, X and LinkedIn campaigns built around your funnel.
Google Ads & search marketing
Search, Performance Max and call campaigns that capture existing demand.
YouTube & Display
Video and display campaigns for reach, consideration and remarketing.
Pixels & conversion tracking
Meta, TikTok and Snapchat pixels and events configured and verified.
Google Tag Manager & GA4
Clean analytics, so decisions are made on real numbers.
SEO & Maps visibility
Technical, on-page and local SEO to win Google Search and Maps.
Google Business Profile
Verification, recovery and optimisation for local discovery.
YouTube SEO
Optimised channels and videos that keep being found.
Email marketing & automation
Campaigns and flows that nurture leads and bring customers back.
WhatsApp Business API
Setup, integration, broadcast campaigns and automated journeys.
Chatbots & automated messaging
Instant replies and lead qualification, around the clock.
GEO: Generative Engine Optimisation
Visibility for your brand inside ChatGPT, Gemini and other AI answers.
Results
Top results by platform
The strongest figures from our client accounts. Amounts in SAR; GBP and EUR figures converted at the October 2026 rate.
10,000+
tickets sold, against a 7,000 target
- 0.84 SAR
- CPC on 40,000+ clicks
- 360
- bookings in one month, Riyadh restaurant
- 0.75 SAR
- CPM on 7.1M impressions
117M+
impressions across five Saudi brands
- 2.37 SAR
- blended CPM
- 6.62%
- CTR, 10.8x the benchmark
- 176
- bookings in one month
88,000+
clicks for a Riyadh beauty chain
- 0.40 SAR
- cost per click
- 4.4M+
- impressions
- 0.27 SAR
- CPC in the best month
How we run digital marketing for Saudi brands
Who our digital marketing agency in Riyadh works with
Karaz is a digital marketing agency in Riyadh for brands that want sales, bookings and leads they can trace back to their spend. Most of our accounts are Saudi restaurants, cafés, beauty and wellness businesses, retailers and service companies, and we also run campaigns for clients across the region with our teams in Amman and London. If you have a product people want and you need a team to plan, launch and improve your campaigns every week, this service is built for you. If you mainly need posts and community management, our Social Media & Content service is the better fit.
Tracking first: how we plan performance marketing in Saudi Arabia
Good performance marketing in Saudi Arabia starts before the first ad goes live. We begin with a short call to understand your goal, your margins, your busy seasons and who actually buys from you. Then we check the foundations:
- Meta, TikTok and Snapchat pixels with the right conversion events on your website or store
- Google Tag Manager and GA4, so every channel is measured the same way
- Lead forms, WhatsApp clicks and calls set up as conversions, not just page views
- Clear access to your ad accounts and Business Manager
Only when tracking is right do we write the plan: which platforms, which audiences, which offers and how the budget is split between them. This step is the reason our clients can see what each riyal is doing, and it saves money that would otherwise be spent on guesses.
Which channel fits: Meta, TikTok and Snapchat ads, Google and YouTube
Each platform does a different job, and the right mix depends on what you sell and who you sell it to.
Meta (Instagram and Facebook). Strong for visual products, restaurants, beauty and events. It works well for awareness, retargeting people who already know you, and direct sales from Reels and stories.
TikTok and Snapchat ads. Both platforms are part of daily life for many Saudi audiences, especially younger buyers. TikTok suits short, native video that feels like content rather than an advert. Snapchat is effective for local reach, branch visits and quick actions. We often run TikTok and Snapchat ads side by side and move budget to whichever one is converting better that month.
Google Search and Performance Max. Search reaches people who are already looking for what you offer, which makes it the most direct route to leads and sales. As an official Google partner, we work as a Google Ads agency that builds campaigns around search intent, negative keywords and clean conversion data. Performance Max then extends your reach across YouTube, Display and Maps.
YouTube. Useful for longer stories, product demos and brand films, and for building demand that Search later captures. Our Studio team can produce the video in house, in Arabic and English.
Karaz is also an official partner of Meta and TikTok, and we run X and LinkedIn campaigns when your audience is there.
SEO, Google Business Profile and GEO
Paid ads stop when the budget stops. SEO keeps working. We review the technical health of your website, the pages you need for the searches that matter, Arabic and English keywords, and content that answers the questions your customers really ask. For businesses with branches, Google Business Profile is often the quickest win: accurate details, photos, categories, posts and a steady flow of reviews help you appear on Maps when someone nearby searches.
GEO, or generative engine optimisation, is the newer layer. More people now ask ChatGPT or Gemini for recommendations, so we structure your website and profiles in a way these tools can understand and mention. SEO and GEO work together, and both build value over time.
Monthly reporting and real results
Every month you receive a clear report in plain language: spend, results and cost per result by platform, what worked, what did not, and what we will change next. We walk you through it on a call, so decisions are made together and not left inside a PDF.
Some results from real accounts we manage:
- One Google Ads account reached 334,000 conversions at an average of 1.50 SAR each. See the Google Ads case.
- A Riyadh beauty and wellness chain ran on Google, Meta, TikTok and Snapchat at 0.46 SAR per conversion. See the four-platform case.
- Five Saudi brands in beauty and food passed 117M impressions on TikTok at a 2.37 SAR blended CPM. See the TikTok case.
- An Instagram campaign sold more than 10,000 tickets for a European event against a target of 7,000. See the Meta case.
How to start
Send us a message and we will book a short call about your goals, your current accounts and the budget you have in mind. After the call we send a written proposal with the channels, the plan and the fee, so you know exactly what is included before you commit to anything.
Ready to talk? Contact our team or message us on WhatsApp at +966 59 722 4250.
Selected work
01How much does digital marketing cost, and is there a minimum budget?
It depends on scope: the platforms, the number of campaigns, any content, SEO or tracking work, and the markets you target. There are two parts, our management fee and the ad budget paid to the platforms. We do not set one fixed minimum; we suggest a starting budget that can produce enough data to learn from. After a short call we send a clear written proposal.
02How fast will I see results?
Paid campaigns start bringing traffic, messages and data as soon as they go live, and we watch them closely from the first days. The early weeks are for testing audiences, creatives and offers, then we cut what does not work and put more behind what does. SEO, Google Business Profile and GEO build more slowly and pay off over months. We never promise results we cannot control.
03Which platform is best for my business?
It depends on what you sell and who buys it. Restaurants, cafés, beauty and fashion brands often do well on Instagram, TikTok and Snapchat. Services, B2B and high-intent products usually get their best leads from Google Search. Most of our clients use a mix. We suggest a starting plan after the first call, then move budget towards the platform with the lowest cost per result.
04Do you work with businesses outside Riyadh?
Yes. Our headquarters is in Riyadh, and we run campaigns for brands across Saudi Arabia and the wider region, with a creative office and studio in Amman and a technical team in London. Campaigns are managed online, so location is rarely a barrier. One of our Meta campaigns sold more than 10,000 tickets for an event in Europe (see the case).
05Do you need access to my accounts, and who owns the ad accounts?
Yes, we need access to your ad accounts, Business Manager, GA4, Tag Manager and Google Business Profile to set up tracking and run campaigns. We recommend that these accounts stay registered to your business, with Karaz added as a partner or user. That way you keep the history, the data and the audiences whatever happens. If you do not have accounts yet, we help you create them in your name.
06What reporting will I get?
A monthly report in plain language with spend, results and cost per result for each platform, what worked, what did not, and the changes we plan next. We go through it with you on a call. Between reports you can message us at any time, and we flag anything urgent, such as a sudden change in costs, without waiting for the end of the month.
Let’s build what’s next.
Tell us where you want to be in twelve months. We will show you how we would get there.