Work Performance
10,000 tickets sold for a European event
Instagram-led ticket campaigns in four EU markets, beating a 7,000 ticket target.
An event brand needed to sell 7,000 tickets across Germany, Spain, Italy and France. We focused spend on Instagram, its strongest channel, A/B tested creative formats and retargeted warm audiences with direct links to the ticket page.
The campaign sold more than 10,000 tickets from 40,000+ website clicks at about 0.84 SAR (€0.20) per click, with a cost per purchase of 21 to 29 SAR (€5 to €7) depending on the market. It also reached 1,118,893 people and added 3,216 followers.
- 10,000+
- Tickets sold
- 0.84 SAR
- Cost per click
- 21 to 29 SAR
- Cost per purchase
- 1.12M
- Reach