Social Media & Content

Who a social media management agency in Riyadh is for

Many businesses treat social media as a posting job. In practice it is the shop window people check before they visit, book or buy. Karaz works as a social media management agency in Riyadh for brands that want that window to bring in customers, not just fill a grid with pictures.

The service suits:

• Restaurants and cafés that need fresh food and venue content, event announcements and fast replies to booking questions.
• Beauty and wellness brands, where trust, clear offers and real results on real people matter.
• Retail brands with seasonal launches, product ranges and offers that need explaining.
• B2B companies, such as architectural model-making, where the work itself is the proof and the audience is architects, developers and buyers.

If your sector is not listed, our team has worked across 13+ industries in Saudi Arabia and the region.

The monthly cycle: from plan to report

Every month follows the same steps, so your accounts never depend on last-minute ideas.

• Plan: we agree the month's goals, key dates and offers, then build a content plan for each platform.
• Shoot: our own team produces the photo and video, from a shot list prepared in advance.
• Design: static posts, carousels, Reels, stories and motion pieces are designed and edited in Arabic and English.
• Publish: approved content is scheduled for the times your audience is active.
• Reply: we handle comments and messages in the brand's tone.
• Report: at month end you receive a clear report on reach, engagement and messages, plus what we will change next month.

Social media marketing in Saudi Arabia: which platform does what

Social media marketing in Saudi Arabia works best when each platform has a clear job. We do not copy one post onto every channel.

• Instagram: the main showcase for most brands. Reels for reach, posts and highlights for your menu, services or portfolio, stories for daily updates.
• TikTok: short videos made for the platform that reach new people quickly. Strong for food, beauty and lifestyle.
• Snapchat: widely used in Saudi Arabia and good for daily stories, local reach and younger audiences.
• X: news, announcements, quick replies and conversations around events and trending topics.
• LinkedIn: for B2B brands, sharing projects, company news and hiring with decision makers.

You do not need to be on all five. We recommend the mix that fits your audience and your capacity to keep each account active.

Content creation and community management in Arabic and English

Good content creation starts with real footage of your business. Our team writes, shoots, designs and edits in-house. We shoot in Riyadh at your venue, store or office, and our photo and video studio in Amman handles product photography, studio sessions and post-production. That keeps the look consistent from month to month, and the people planning your content are the same people producing it. For larger productions, such as brand films and commercials, see our Studio service.

Community management is where followers become customers. We reply to comments and direct messages in the brand's tone, in Arabic and English, using agreed answers for prices, bookings, opening hours and complaints. Anything that needs your decision goes to your team quickly, so no enquiry is left waiting.

Influencer marketing that fits the brand

Influencer marketing works when the creator's audience matches your real customer. We shortlist suitable creators, agree the brief and deliverables, review content before it goes live and track the results in the monthly report. Smaller local creators often earn more trust than very large accounts, especially for restaurants and beauty.

Paid ads, examples and how to start

Organic content builds the brand and the community. Paid ads put the best of that content in front of the right people with a clear goal, such as bookings, messages or purchases. Karaz is an official partner of Google, Meta and TikTok, and one team can run both sides: the posts that perform best become ads, and the ads lead to pages that are ready to convert. Read more on our Digital Marketing service.

Some of the brands we create content for:

• Villa Fayrouz and Chotto Matte Riyadh: content for dining brands in Riyadh.
• Tameesa: monthly content and digital presence for a Saudi breakfast restaurant.
• Built Image: Instagram content for an architectural model-making company.

Starting is simple. We begin with a short call to understand your goals and review your current accounts. We then send a clear written proposal setting out the platforms, the monthly content volume and exactly what is included. Once approved, we collect access, brand assets and your preferred tone of voice, and share the first month's plan for your approval.

Ready to talk about your accounts? Contact us or message us on WhatsApp at +966 59 722 4250.