756 bookings and purchases from Meta for two Saudi brands

We ran Meta (Instagram and Facebook) for two Saudi brands: a fine-dining restaurant and a beauty salon. Across 19 campaigns, 117,454 SAR of spend delivered 24.2 million impressions, 49,288 clicks and 756 verified bookings and purchases.

The restaurant's two purchase campaigns brought 609 online purchases at 47.70 SAR each, and about one click in ten ended in a purchase (10.4%). The stronger of the two reached 345 purchases at 45.23 SAR each. Awareness campaigns for both brands delivered 20.5 million impressions at a blended 1.88 SAR CPM, and the salon's reservations campaign brought 131 bookings.

Figures are exported from Meta Ads Manager. Client names are withheld.