Afifi Industrial Group, refined

Afifi Industrial Group works across four sectors: marble, resin, aluminium and Formica. Its new mark is built from them. Four rays turn around one centre, inspired by the sun as a constant source of strength and steady growth, and each ray carries a sector colour: deep blue for marble, earthy red for resin, silver grey for aluminium and sage green for Formica.

We rolled the identity out across stationery and ID cards, uniforms and safety wear, the company profile, office graphics and building signage, then carried it into a new corporate website.