Work Branding & Website
Lasoman, machines empowering
Identity and website for a Riyadh machinery and 3D printing company.
Lasoman brings advanced machines, including 3D printers, to businesses across Saudi Arabia. We built its identity around the line Machines Empowering: a bold S mark made of two interlocking brackets, a navy, black and amber palette (#242B45, #010101, #FAB627) and Neo Sans as the brand typeface.
The brand guide sets the rules for every use, from the original colours to greyscale, black and white versions, so the identity stays consistent on machines, packaging and screens.
The website carries the same system online: a bold, dark interface built around the products and the industries they serve, explaining complex machinery simply, with a clear call to action on every page to request a consultation.
